HOSPITALITY PROVISION IN TRAVEL & TOURISM SECTOR
1 Interrelationship between travel and tourism business and hospitality
Hospitality industries provide services like transportation, accommodation, leisure and recreation and most importantly accommodation. On the other hand, travel and tourism industries provide the tourists with the opportunities to travel from one place to another. Therefore, the tourism and hospitality industries are interrelated with each other. If there is no existence of tourism companies, hospitality industries will no longer able to serve the customers. The main aim of the hospitality industries is to provide the customers with safe and happy environment while travelling. In airlines, they hire several air hostess and other attendants who serve the customers and the passengers in a professional way. All the attendants belong to the hospitality industries and have their own certificates. As per Tsai et al. (2015, p.28), tourism involves leisure activities, which include travelling. Hospitality refers to the friendly behavior of the attendants and the welcome procedure of the passengers and the customers. The tourism companies need to observe the consumer behaviors and hire attendants accordingly. Different passengers require different kind of attention. For an instance, a person of 60 years old needs more attention than a passenger of 35 years old. All the senior citizens need special attention of the air hostess and the other attendants in order to get a satisfactory journey.
As mentioned above, hospitality industry involves accommodation and lodging, tourism companies need to consult a renowned hospitality service in order to satisfy their customers and passengers. According to Prayag et al. (2017, p.50), if an area does not draw more tourists toward itself, then the hospitality industries will not show any interest in developing hotels and restaurants in that particular area. Therefore, business of both the industries depends on each other. Researchers have shown that the growth in travel and tourisms leads to growth in the business of the hospitality industries. On the contrary, some of the researchers have mentioned that these two industries have hardly any relationship. In the opinion of Law et al. (2014, p.745), location is a major factor between these two industries. If the tourism company fails to determine a proper location for its tourists, then it will eventually fail to provide proper hospitality to them. If the company chooses a place, where there is no existence of sufficient amount of hotels and market places, then the tourists will not be satisfied by the service of the company. This will affect the reputation of the company in a negative way. In the opinion of Tarasanski (2017, p.30), it is the responsibility of both the industries to maintain a proper communication and a good relation between the management in order to satisfy the customers in an organised way. There is a requirement of being in touch with the latest laws and regulations. All the employees of both the industries need to be properly trained in order to acquire the new laws. The attendants need to know the proper way of attending the passengers and the customers. According to de Oliveira Cabral (2016, p.34), there might raise a situation, where the passengers are find to be allergic to the ornaments or the body fragrances of the attendants. In order to avoid these kinds of situations, the attendants need to follow the rules and regulations of the company.
The above case work helps to understand the interrelationship between tourism company and hospitality industry.
de Oliveira Cabral, J.E., (2016), April. Market-related Key Influences on the Early and Rapid Internationalization in the Airline Industry: The easyJet Case. In GAI International Academic Conferences Proceedings, 78(9), pp. 33-35.
Law, R., Buhalis, D. and Cobanoglu, C., (2014). Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), pp.727-750.
Prayag, G., Hosany, S., Muskat, B. and Del Chiappa, G., (2017). Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), pp.41-54.
Tarasanski, P., (2017). Brexit: Changing Dynamics of Corporate Financial Risks, Return, and Performance: Case Companies: BP, Royal Bank of Scotland, Marks & Spencer, GlaxoSmithKline, EasyJet, 46(5), pp.26-35.
Tsai, C.Y., Horng, J.S., Liu, C.H. and Hu, D.C., (2015). Work environment and atmosphere: The role of organizational support in the creativity performance of tourism and hospitality organizations. International Journal of Hospitality Management, 46(5), pp.26-35.