Brand “I” Assignment | ESSAY
Brand “I” Assignment
Brand “I” Assignment : Each student will develop a brand concept for herself or himself, in the professional space. The plan must include the:
Development and Statement of the Mission, Goals, and Objectives for the “I” brand;
Analysis and description of two different frames of reference;
Positioning of the “I” brand in the competitive space;
Analysis of “I” points of parity/difference, uniqueness, and competitive advantage;
Development of a social media promotion plan;
Development of “I” brand identity and brand image; and
Brand-building plan and an integrated marketing communication program for “I”.
The Brand I Assignment evaluation will be based on:
The degree to which the analysis conveys objectivity, factual accuracy, value-adding components and points of differentiation; the overall analysis must be convincing;
The clarity of the components and the relationship between them. The outcomes must demonstrate transferability across other people, brands, and operating environments;
How brand elements are influenced through the dynamics of attitude development
Student’s ability to identify a differential across an alternative culture-based audience and demonstrate how this differential impacts on the branding strategy. The student must provide supporting documentation (Hoefstede – Power Distance, Individualism, Masculinity, Uncertainty Avoidance, Long-term Orientation) for the identified differential;
The quality of the explanation of the boundaries of their “I” brand in relation to the competition; and
The ability to assess the product class that the ”I” brand applies to.
Do you need help with an essay or assignment writing?
Let our professionals writers assist you with research and writing.
Trackback URL: https://essaypaper.org/brand-i-assignment-essay-2/trackback/