| Aviation Strategy Orlando airport


Order Description


1. Strategic analysis – Assessment of the current situation. What are the current threats, opportunities, strengths and weaknesses faced by Orlando International Airport (MCO)? What are the main drivers of the business?
2. Scenarios, risks and outcomes – Propose and evaluate three possible scenarios plus the associated risks. Propose a risk management strategy. Discuss possible outcomes and implications for each scenario.
3. Strategic options – How can MCO attract more airline business and more direct flights, in the future? Recommend a strategic plan for the next 5 years capable to deal with the current treats/problems and leverage on the strengths and opportunities, without compromising the long-term survival of the airport. Make sure MCO would be willing to compete effectively against Miami International Airport (MIA).


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